Category Archives: business & life
Hopefully, you’ve noticed, or maybe you’re new around here, but back in December, I launched the new look of Laura Ivanova Photography. You can click here to read all about it. Now that the process is nearing completion (really, will it ever be complete!?) I just wanted to talk a little bit more about my rebranding. My brand is so much more than a logo. Branding is so big right now, but rightfully so! Branding encompasses my web presence, my studio, my facebook fanpage, my tweets, my clothing, my business cards, the way I communicate, my email signature, my style…pretty much everything about me. This especially rings true in this industry, because photography is so personal, and it doesn’t get much more intimate than being with a couple on their wedding day. I can’t put into words how grateful I am to be welcomed into the lives of my clients; to document such a momentous day.
I’m writing this, because over the years, I’ve realized that working with the right clients is very important. It’s mutually beneficial for my clients and myself. I want the couples who hire me to look at my work and know without a doubt, that my photographic style is perfectly in line with the images they envision. They should feel like they can trust me to capture their big day. They should feel like I’m a friend; like they can be themselves around me. And, I too want to work with couples I love. I want to work with couples that inspire me to give 110% percent each and every time. I know every photographer says this, but I think my clients are pretty damn awesome! It makes sense that every photographer would say this though, because their branding should be attracting the right kind of client. Everything should just click.
Since I already had amazing clients, why rebrand? I feel like the last few months have been a pivotal point in my life and business (perhaps one of many to come, but a pivotal time nonetheless). I feel like I finally know my style; where it is and where I want it to go. For a long time, it was hard for me to describe my style. It was hard for me to grasp where I fit in. When I realized my old brand and my photographic vision didn’t work together, there was a feeling of uneasiness and I knew it would hinder me in driving my business in the direction I wanted to go. So, with all that being said, my rebranding was an investment in my growth. It was a considerable investment; worth every penny. Aurora of Red Organic is the mastermind behind my new look and I couldn’t be happier with her work or the results. It feels so good to have a brand that I love 100%. Nay, 200%. (That’s saying a lot for me, because I am a perfectionist to the core.) Something that represents me and the kind of bride I want to attract. I know a lot of photographers read my blog, so my advice to you is this: do not skimp on your branding! But also, don’t brand before you’re ready. Don’t do it because it’s the cool thing to do. Of course, It would be naive of me to think that this brand will be my brand forever, but a year ago or even 6 months ago, things would’ve looked completely different. I feel like this brand represents my future. And, that is a good thing.
(On a sidenote, I credit a lot of my new outlook on business to the Jose Villa workshop I attended in Italy in October. Jose is so open and giving, and his credo really rung true to me. He is an artist in every sense of the word, an extremely talented, yet humble person. An absolute inspiration to me and so many others. I was so inspired by Jose that I’m attending his workshop again this year in Mexico. It’s already sold out, but if you ever get a chance, attending one of Jose’s workshop is an experience I would highly, highly recommend.)
Anyway! That was a mouthful! If you have any questions about the rebranding process, please feel free to contact me and ask away! Or leave me a comment and let me know what you think!
Here’s a glimpse at the amazing new printed collateral that I love so much!
My gorgeous new letterpress business cards. Swoon!
The lovely trifold brochure:
The new disc holders. Plain old jewel cases just won’t do! I love these letterpress holders tied with a pretty pink ribbon!
All the letterpress goodness: my business card, my envelope and disc holder. Have I mentioned I love letterpress?
Since the painful loss of my grandfather, my desire to learn more about my family history has grown exponentially. My grandfather’s passing was difficult not only for the loss of an amazing man, but for the loss of a generation, of history…and the realization that my opportunity to learn more about my family was slowly slipping away. Unrecorded knowledge of previous generations seems to fade away.
So, I’ve decided to take a personal project for the winter- scanning my entire family photo archive! I’m talking about everything my grandma has in her possession, which is about 1860 to present. Grandma literally has boxes and boxes of scattered prints- thousands of prints, so this is quite the undertaking! I’d like to scan everything so my parents, aunts/uncles and cousins can all enjoy the archive. I’d also like to create an extensive family tree. Assembling all of this information from boxes full of photos will be a challenge, but something so valuable to understand. I’m still not sure how to organize all of the information. I was thinking of creating books… if anyone has ideas, let me know!
Anyway, as I was browsing through the photos today I realized how important photography is in our lives. I found great comfort in looking at pictures of my grandpa. There is something so beautiful about a printed photograph from decades past, which is why I encourage all of my clients to consider heirloom quality albums and prints!
Here is a army photograph of my grandfather, taken in the fall of 1942. I absolutely adore this image and I think my grandpa looks particularly handsome! Grandpa served in Hawaii and the South Pacific. He was so very proud of his service to our country in World War II:
My grandparents wedding photo, June 12, 1947:
My great grandparents, August + Laura, on their wedding day- May 2, 1919:
My great great grandparents, Fred + Henrietta, on their wedding day- August 7, 1877:
I can safely say, without exaggeration, that yesterday was the most overwhelming, emotional day of my life.
First of all, you may have noticed some changes around here! On the cusp of a new year, I’m so excited to launch the new branding of Laura Ivanova Photography! My previous brand started out of necessity. It wasn’t necessarily bad, but I didn’t put a lot of thought into it, or the type of client I wish to work with. It didn’t express my business or my style of photography. As my business grows and grows I’ve put a lot more thought into the concept of a brand and the desire to work with inspiring clients who greatly value the art of photography. I love the romance, beauty, and emotional aspects of a wedding and I wanted a brand that reflects that. I hired an amazing designer, Aurora of Red Organic, who turned my mumble jumble of wants and needs into a cohesive and beautiful brand. Aurora worked so hard and really delved deep to understand my business. I couldn’t recommend her highly enough. Although the web brand is (mostly) complete, we are still working on printed collateral and beautiful letterpress which just makes my heart sing! Yay! The entire process has been a labor of love, which started months and months ago.
My masterful plan included launching my new brand on December 9, which is my birthday! Birthdays are the mark of a new year, personally, and I thought it would be a great day to launch the new look of my business. I worked on the new website for weeks and weeks and was getting excited to reveal everything to the world.
However, last Wednesday, I received a call that my 89 year old grandpa had caught pneumonia. Grandpa’s condition was poor and he wasn’t expected to live more than a couple days. This news was devastating and of course, I put business on hold to spend time with Grandpa and my family. I feel so fortunate that I was able to spend so much time with him. The rest of the family came from all over the country to say goodbye. All week Grandpa was so strong, and he held out longer than expected. We all did everything we could to spend as much time as we could with Grandpa.
But yesterday, mother nature had other plans. I woke up to a snowstorm and uncertainty about whether I not I should make the trek to visit my grandpa 70 miles away. My Grandma insisted I shouldn’t drive. I vacillated back and forth on what to do. Grandpa was constantly surprising us with his strength and had really good days over the past week, but the what ifs starting running through my head. I distracted myself by checking my email and was alerted of a feature on Style Me Pretty (new post coming soon!). I browsed the internet and was greeted with a slew of birthday wishes and comments on Facebook, Twitter, and my blog. Countless friends called and texted me to wish me a happy birthday. Each and every comment and wish made me smile.
Mid morning, I couldn’t take sit still any longer and I decided to brave the roads, which turned out to be not all that bad. As I was driving to see my Grandpa, I was only 15 minutes away when I got the call. My grandpa had passed away. It was unfortunate that I missed him yesterday, but I know I didn’t need to be there in the final moment for my grandpa to know how much he meant to me, and our entire family. I am truly blessed- to have had such a wonderful grandpa, with my family, my friends, my clients, my clients turned friends, and my business. The world lost a great man yesterday, but as one of my friends stated, my grandpa lived a rich life- filled with a loving family.
I don’t typically share a lot of deeply personal information on my business blog, but I want my clients to know why emails and phone call responses have taken longer and why things will continue to be slower than usual until final arrangements are made with my family. I also wanted to take this opportunity to thank all the wonderful people in my life for all the comments, messages and wishes yesterday. On a dark day all of your comments really, truly lifted my spirits and made me smile. It’s funny how the little things can really make a difference. I wish to stop more and appreciate the little things EVERYDAY, not just on a day like yesterday. So thanks everyone!
I’ll leave you with a screen shot of my new website! Please be sure to check it out!
I recently attended a wedding photography workshop in the hills of Tuscany hosted by the amazing Jose Villa and I was one of the lucky winners of this nifty little Holga camera!! I shot a lot of film in Italy and I am anxiously awaiting the results from Richard Photo Lab. Please, please, please hurry! There is something so exciting about waiting for the results from film!
So, many Holga images coming to the blog soon, along with images from the engagement and wedding shoots at the workshop, AND travel photography from Tuscany, Florence, Cinque Terre and Venice. First and foremost, I’m working on client images, but be on the lookout for all this other fabulous stuff too.
Here’s the camera- isn’t it fabulous?! :)
Hello! I’m back after a 8 day hiatus in the middle of wedding season! It seems crazy to have been gone when things are so busy, but it was a much needed break and I’m so excited for the second half of 2009! I have so many amazing couples this summer/fall/winter and I can’t wait for each and every wedding.
Today my husband and I celebrate our 4th wedding anniversary. It’s crazy to think that it has been 4 years. Time really flies! And, now we’ve been married longer than we’ve been dating. ~2 years as friends, 3 years dating, 4 married. When I think back to our wedding day, there are so many emotions…it’s almost impossible to describe. I know how my clients are feeling!! I love that I get to do what I do and be with couples on one of the most important days of their lives! I literally probably love my husband 100x more than I did on my wedding day, and I hope all my clients feel the same way in 4 (or 12 or 38 years). The wedding day is literally just the beginning…and how AWESOME is that!? :-)
On another note, I have lots of exciting things in the queue. I have a beautiful wedding to blog, and of course, my trip to Peru. Peru is such an incredible place, unlike any place I’ve ever traveled before. The highlight of the trip was definitely Machu Picchu. I know, I know, every single tourist that visits the ancient sight takes this exact picture, but trust me…there is something about this place. It is so incredible, and after first seeing the sight arriving through the sungate after a long, arduous hike on the Inca Trail… I’m at a loss for words. Simply amazing. Here’s one photo, more coming next week.
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